A link is a word or phrase that when clicked takes visitors from one part of your website to another part of your website, and knowing how to make use of them as part of your website design is absolutely essential. The more pages your website has, the more links you will need. If your website has 10 pages, then you will probably need around 70-100 links. If your website has 100+ pages, then you will probably need hundreds of links.

In principle, each page of your website should link to all of the other pages of your website, as that would mean that visitors only need to click the mouse once to find the information that they are looking for. However, if your website has a lot of pages, then this will not be possible, as you would have so many links on each of your pages that there would be little space left for any content. What you should try and do though is have every page that is directly relevant to another page to include a link to it.

This can be done by including links within your written content. For example, if you mention ‘Sony TVs’ on one of your pages, and another page on your website provides information on Sony TVs, then you should make the phrase ‘Sony TVs’ link to your Sony TVs page. You can also have a list of relevant web pages on your site at the end of each of your web pages. So, if you have written a web page about why Sony TVs are better than Samsung TVs, at the end of that page you could link to your web pages on Sony TV prices and Sony TV models.

As well as having links within your written content and at the bottom of your written content, you should also incorporate a menu bar along the top, or left hand side, of your website design. You can include many links within a menu bar without them getting in the way of your written content or cluttering up the look of your website. This is the perfect place to put links that are not directly relevant to the web page that a visitor is viewing, and avoid the need for visitors to have to consistently return to your homepage.

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This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Scarsdale, NY and can be contacted at http://kinneymedia.com