Have you ever wondered why a slim model is often center stage in an advertisement promoting products or services that do not have much to do with her? The truth is that good looks please the eye. The beauty on display catches our interest and we follow the ad raptly. Advertisers understand how the human mind works. They use attractive objects and aesthetics to generate positive feelings for their brand.

On the internet, great website design plays the same role. The appearance and usability of the website is used to draw customers in. Only then will customers want to stick around and explore the website. Easy-to-use features, interesting offers, and good content works to keep customers engaged and boost conversions.

Startup ecommerce entrepreneurs search for three services when starting out - great web designers, best credit card processing rates and cheap search engine optimization. But their first choice is usually skilled website designers that can create websites that are attractive and highly functional. Some features that should be part of all websites are:

“About Us” page

The “About Us” page is where the business talks about its present, past, and future; vision, mission, and organization. It reveals the experience and longevity of the business in its industry. It explains how the business products and services benefit customers. This page contains all the information needed to convince prospects of the value of the website and what they stand to gain by doing business with the company.

Consistent URLs

Search engines store website and web page URLs for faster searches. Redesign and modifications to website must be carried out without changing URL structures to minimize the impact on search engine placement.

Refreshed content

Website content should be regularly updated. Customers enjoy reading fresh content - latest offers, new product and service launches, and latest news from the business. Dating the information is a great way to develop credibility. Publishing the date the website was last revised is a good policy. It sets a timeframe for the validity of the published information. If the information is at variance with latest events, customers can look at the date and excuse the discrepancy.

Clear headings and writing style

Website content writing is different from writing for other mediums. The subject matter on a website should be pertinent and straightforward with proper headings, subheadings, and bullet points. Web surfers are an impatient lot. They want instant results. If the website looks cluttered or includes wordy content, they’ll move on to another website. Links are good to lead customers to comprehensive information but links must be arranged in an organized manner.

Supporting content with images

A picture can be more illustrative than words in most situations. However, too many images extend the loading time of your website. Images that support content and help customers understand the context better should be included in the website but no more than that.

Relevant and interesting page titles

Each page should have a title that is pertinent to its content and includes just the right amount of keywords. The title should not be more than 64 characters, with important keywords positioned in the beginning of the title. Search engine spiders crawl through content and titles looking for keywords. Effective titles boost a web page’s search engine page rank.

Good quality website design is a worthwhile investment. It promises high ROI and brings recognition and repute to your brand. Satisfied customers will not only turn into regulars but also refer your business to more prospects.