Web design is highly subjective and because of this it can be disappointing when you buy a web template only to customize it for your needs only to end up looking awful. Following are three mistakes you need to be aware of when purchasing website templates.

Firstly remember that although the templates are sold as easy edit templates they are not that easy to edit as you might like - knowledge of CSS and HTML is required if you want to make changes more advanced than adding pictures and changing the text.

Which takes us on to the next mistake people often make: The use of a template is to save time - if you plan on editing the template a lot you will not save that much time at all. It is often cheaper for a web designer to start from their own design than to re-code another designer’s work. So, don’t make many changes - don’t plan on moving menus or adding more sidebars to the design. If you want to make big structural changes start with an empty canvas.

The third mistake in choosing templates is that sometimes beautiful looking designs are picked that don’t work with the content of the web site. Bright, bold colors do not work for accounting firm sites, just as browns and navy don’t work for Pre-K web sites. Don’t forget who your audience is. Use a template that was created for your niche. If your template was created for another niche then you are best to leave it and look for something in yours. Generic templates will be easy to customize.

And lastly, know that when you buy a template, it is not a custom website design just for you. There are many other sites out there that look like your one.  If you want a one of a kind web site that will work flawlessly you need a professional web design company to help you.