If it is your first time having a website designed for your company then it can seem like a daunting task. Ultimately, your goal is to have the website looking professional, easy to navigate, and inviting enough to have potential clients browse through all of the information. Your website’s appearance and feel is not something that should be overlooked or taken lightly, as this is the first point of contact between you and your potential clients, and you want to impart a feeling of competent professionalism. These are some tips that you should keep in mind when discussing what you want with a web design agency:

Information Overload - Refrain from posting too much information on your website. While you may want to provide as much information as possible, your homepage should really only include information about your company, what you provide, and why the visitor should do business with you. You can always provide links within the essential text to other more specific information that you feel your potential customers may wish to know about.

Text - Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Visitors tend to prefer black text against a white background, but provided that you set the text apart from the background enough to make it easily readable, you can use whatever color scheme you see fit. Arial, Times New Roman, or Verdana are the ideal fonts to use for your text, since they are most familiar to web users and the are easiest to skim read.

Images - You can really make your website stand out from the crowd with the addition of a few good images. At the same time, try to not have pictures take precedence over text. Taking pictures yourself is certainly the cheapest option but it is worth paying someone to take them for you, or buying them from an online stock photo website, as the difference in quality really will be noticeable.

Auto-play videos and music - While you may think that everyone loves music and videos, it is often not the case. If you feel that music and / or videos are essential then give your visitors the choice of whether to play them or not. Forcing visitors to do something, which is what you are doing if your auto-play music or videos, has been shown to be the a big factor in web users quickly deciding to leave a website.

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