Your website is where your business resides — it’s like the headquarter of an offline company.  Therefore, it is necessary to practice good design principles to make sure your website reaches out to the maximum number of visitors and sells to as many folk as possible . 

Make sure you have clear directions on the navigation of your website.  The navigation menu should be tidy and concise so that visitors understand how to navigate around your internet site without puzzlement. 

Reduce the number of images on your internet site.  They make your site load terribly slowly and more often than not they’re very unnecessary.  If you believe any image is crucial on your site, ensure you optimize them using image editing programs so that they have a minimum file size. 

Keep your text paragraphs at a reasonable length.  If a paragraph is far too long, you need to split it into separate paragraphs so the text blocks won’t be too large.  This is significant because a block of text that’s too large will deter visitors from reading your content. 

Make sure your website complies to web standards at www.w3.org and make sure they’re cross-browser compatible.  If your site looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. 

Avoid using scripting languages on your internet site unless it is fully necessary.  Use scripting languages to handle or manipulate info, not to create visual results on your site.  Heavy scripts will slow down the loading time of your website and even crash some browsers.  Also, scripts are not supported across all browsers, so some visitors might miss crucial information because of that. 

Use CSS to style your page content because they save a lot of work by styling all elements on your internet site at one time.

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