There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years!  The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Are you a complete beginner?  Or maybe you have some experience, but haven’t pulled it all together yet?  If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing.  You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service. 

A:  Accelerate

Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success.  Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.