Website architecture is an extremely important aspect of search engine optimisation because it helps determine the site’s placement and performance in the results. Search engine optimisation starts with the basic structure of a site. If a site does not have the relevant web structure, then there is no way they will get great search engine traffic. If your basic architecture is in any way flawed, no amount of excellent content or inbound links will help you achieve the rankings you desire.

 

Both Google and Microsoft’s Bing have recognized this issue and have provided some tips for website developers in order to ensure a solid website architecture:

 

Robots.txt File

Make sure your robots.txt file has the correct condition and does not return an error message. While reviewing the settings of the robots.txt file, make sure that all web pages are blocked nicely.

 

Individual File and Directory naming

You should use descriptive files and directory names because it makes it a lot easier for users to actually relate too and recall, but also increases the relevancy. Use your keywords cunningly and phrases within the name. If the names are actually rather long then try to use hyphens instead of actual underscores.

 

Directory Depth

Search engine spiders crawl website directories to index them for rankings in the search engines. If your directory is too deep, there is a adequate chance that they will not index your full site. If you have important content buried deep withing your directories, they may never be found by the spiders. Make your directory structure no more than four levels from the root directory.

 

Getting the correct structure in place will get you on track to earn good and substantial revenue from your site, it will put you one step ahead of your competitors and allow you to have a great head start over them all.

 

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