A recent newspaper story reports what occurred when a major university thought it a good idea to design a new logo and it turned out to be awful. However, I really disagree with this sentiment and as an employee of a marketing communications agency that is in the practice of designing said logos, I would like to note that the paper neglected some important details when covering the outcry to this change. Obtain further advice on crowdsource logo design and the subject of design.

 

The university’s biggest mistake was to not look to the student body for input on the design of the new logo, as well as failing to issue graphic standards for usage of the logo and the university seal. Apart from this, the university really hasn’t done anything truly horrible against its students or its own reputation, which the coverage also addresses.

 

Another thing that should be taken into consideration is the practice of standardizing a single logo that should be used together with the university seal. There are few basic principles necessary for graphic identity programs, but one is that organizations should always have a standard set of logos and explain explicitly how they may be used so that there is no issue of mistaken identity.

 

Since the university had previously languished with a fractured public image, it was a good move to solidify the graphical identity. The process of designing a logo is nothing short of complicated, and is intended to portray the complexity of the institution. The logo of a university must represent everything the institution stands for, and in the case of a school this goes from physics to sports. I have been a party to various business meetings, where brainstorming about a new logo, has turned into a heated debate, a debate that should be handled by professionals. If you like this article on design visit Freelance graphic design jobs for more education.

 

The cost that the university paid for the design of the logo was reported to be $20,000, which is really not that much considering what the logo will do for the university’s identity, and also considering how long the logo is intended to last. Anytime a well known institution has a new logo designed, people are going to find reasons to hate it, and some of them are as follows:

 

One reason for this opposition is because people aren’t happy with change, especially when it’s the change of a symbol that they’ve come to know and love. Others will complain just because they already have complaints and problems with the business or institution and this is just another excuse to sound off. Finally, it is a somewhat frustrating fact of life for people in this business that everyone is a critic, and no matter how much someone actually knows about the subject they know that they are always right.

 

It is going to take some time to get used to a new logo. It would be unreasonable to expect widespread instantaneous acceptance of a new logo and branding for an institution that has been around for 120 years, but has until now not had a standardized public image. There are some folks who refuse to use new logos, regardless of the fact that their boss has promised reprimand for not following the rules. Even though the reprimand is promised, it’s never followed through because even the managers have a problem adopting a new logo. It isn’t the administration’s fault that there has been a hard time getting rid of the old symbols.

 

There are other, more severe problems that can occur, when an administration attempts to please all staff, residents, students, alumni, faculty, and T-shirt sellers, by allowing everyone to provide design input.

 

In order to get the most out of a logo, they need to be memorable, unique, and also as clear and concise as possible, that way it conveys the message easily to regardless of what form of media it appears in. The logo should not leave ambiguity about the direction of the university and should also present a unified public image via the standards manual. The new university logo contains all these things, and is the best choice for the university. Considering the university had nothing in place before, the new logo is an improvement