Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Make sure that you kleep your domain name simple and be something that your customers can remember even if they lose the link to your business website.

Remember that, while your domain name on free website hosting sites may seem like the cheaper way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ web host servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Buying domain names are not that expensive which cost about $10 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly website hosting provider fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason is that you can have one, three, five, or even more email addresses that all contain your business name, and this will give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they will feel that they are dealing with a stable, reputable business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel that your business is dependable and reputable.