SEO is massive and many businesses both old and new are using SEO services to boost the impact of their business. Even though this is no directly about SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.

As a Web Designer this means that you need to keep up with the ever changing world of SEO. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. By knowing more than the standard web design group with your SEO knowledge then you will be more appealing to potential clients.

Incorporating some basic SEO tactics you will be able to have your website designs be found more easily by others. Using the following steps you can better optimise your web designs for the search engines

  1. Ensure your code is valid for XHTML and CSS for W3C standards. This will assist search engines when they come to your website. In addition to this it also opens up the opportunity to submit your website designs to some of the top CSS design galleries, which in turn will give your website more exposure.
  2. The speed of your website is crucially important and can determine the success or failure of your website as a whole. Added to this is the fact that Google now sees a sites speed as one of its many ranking factors. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
  3. You can use various keyword tools to find relevant keywords that people search in your clients market area. By placing these words in the title tag of the website you are designing you can make it easier for people to find your website. On top of this it will be clear to both users and search engines what market you clients website is in.