I make a lot of judgements in my online business, judging the work of other people.  We all do that, I guess, although perhaps in different ways.  We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application.  In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters.  And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.

I write all of my articles about Internet marketing (including article marketing) myself.  However, I hire free-lance writers for most of the other niches in which we compete.  Furthermore, each day, I receive approximately twenty unsolicited articles that other marketers ask me to publish on some of my sites, although I never accept unsolicited articles for my main marketing sites.

I have learned from having wasted money.  I now use a select stable of writers who make up my writing team and whom I have trained to do my paid writing.  Of the unsolicited articles, I reject more than half.

I thought that it might help other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me.  These are the most common of the problems:

*  An astonishing number make absolutely no sense in English.  Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction.  Someone may write extremely well in his or her native language, but it is a very rare person who can write well in a second or third language.  The writer (or the writer’s employer) needs to hire a native speaker of the language to edit (or even rewrite) the article.  After writing a first draft, have a writer who is truly fluent in your targeted language rewrite the copy. 

*  The articles are submitted in the wrong category.    I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television.  Of course, there are ways that a writer could target such content to a business owner, but these writers do not make the effort.  For example, one could write an article that I would accept about the best approaches to starting a wedding planning business.  A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations.  While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.

*  Many articles are the victims of poor spinning.  Since I spin articles, and have done so for years, I can easily spot an article that is not carefully or thoroughly spun.  No website can get any benefit from a poorly spun article or from publishing duplicate content. 

Those of you who understand these problems should quickly see the solutions.  Either write well in your targeted language, submit your article to the correct niche and use strict spinning standards, or contract with a skilled web article writer who is well versed in Internet marketing.