In business, even the smallest details can make a big difference. Your business’s website design is a public presentation of yourself to the world. Here are five of the most important guidelines to check to assure that your business website performs in the way that it should.

1) Don’t even think about using splash pages

Always remember that we attract our site’s visitors for a purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is no more than decoration. Usually, splash pages are meant to be visually attractive (in other words, “make a splash”). The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor?

2) Avoid excessive banners

Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).

3) Make sure your site navigation is intuitive

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Let your visitors see where they are on the site

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some sound looping on and on at your website. If you insist on adding audio, make sure they have some control — volume or muting controls would work fine.

Your http://www.99sites.us/>Internet business will benefit from attention to details such as these.