Your business website is essentially your storefront. People will only go to your site, and go there often, if your site has value to them. Provide a memorable experience and customers are sure to return time and time again.

When there are so many large sites online, it may seem futile to try to compete. A beginner marketer won’t have the resources to compete with the bigwigs yet. So, start with a small audience. The most successful websites started out small then worked towards a bigger audience. They find a way to keep their audience growing.

5 Ways to Build a Quality Website

1. Give them something to do.

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. This can be accomplished a number of ways. Post surveys or polls, or ask your reader’s opinion. You can easily build a community around your niche by setting up a discussion board. You can even ask visitors and customers to review or rank things, like articles or products. At the very least, solicit feedback by offering your contact page.

2. You Can Post Videos

Videos of yourself talking will increase your credibility and you’re the one interacting with them. If you can discuss anything using video, people will trust you more.

3. Don’t Disregard Your Niche

People go online to research a potential purchase. The good news is you have the means to provide information and also to entertain people. Write tips and articles with images, and combine these with videos and audio.

4. Navigation Should be Easy

Your website can either compel readers to stay or make them click away as fast as they can. Keep your site simple. Offer a search function where users can search for products, services, or content topics quickly and easily. Keep in mind that the more they hang out, the more likely they’ll buy. Make sure your website’s “skin” is compatible with all browser options (firefox, google chrome, internet explorer etc.).

5. Have a Logo

Your logo’s colors should be easy on the eyes. Your brand identity is important so that people will recognize you wherever they see you, whether on facebook or twitter.

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Russell Brunson
Mike Filsaime