For people who want to try website design, you may consider what the site aims to achieve. Closely related to this is the need to consider visitors who will be looking at the website and why these people want to look through the pages. The site may be intended to advertise a business, inform potential customers of the scope of the products and services or offer customer service. The designer must think about the age range and interests of the potential visitors to the website and the type of presentation that they will find interesting. For people who also want to know something about SEO UK or IT services Auckland, you can check online.

Following on from these considerations the designer must look at the general layout of the web pages. The visitors will not want to click on too many links to find the information they want, so most information must be readily accessible from the home page.

The appearance of pages must be consistent, with a similar look and feel so the visitors know they are still on the same website. The company logo and colors must be used consistently and the general distribution of text on the page must be consistent. The text on the web pages can be well spaced and paragraphs should be kept short. The text can be broken up by images so that the reader does not tire quickly. The color scheme should be simple, using primary colors, and the text should stand out in contrast to the background color.

Images must be used appropriately but should not be overwhelming. Pictures should assist readers to understand the text and help to maintain interest without overwhelming the reader or leading the attention of visitors away from the main text. Not too many gaudy graphics or flashing colors should be used in web design as this may be a distraction that confuses the visitors. Images may be used for links to other pages if their meaning is clear, but otherwise colored text can be used for links. There can be a clear description of the web page to which the link leads.

The line spacing can be wide and the text should normally be arranged in short paragraphs. Images should be placed to break up the text and maintain the interest of readers. There should not be too many colors and the contrast between the text and the background should be sharp enough to avoid any confusion for the visitor to the site.

The use of graphics in web design must be moderate as over use may confuse and irritate the visitor to the site. Graphics should help the users to get to grips with the text and keep the attention of readers without distracting attention from the main point of the page. The use of overwhelming graphics in web design should be avoided as the visitors to the site will be distracted and easily become irritated. Although images could be used as links to other web pages, text must be used if this is clearer for the visitor.