A few years ago it was adequate just to have a web site.  Businesses are now realising that they must have a web site  that delivers results.  Because of this there has been a rise in the need for redesigning websites that are not delivering the business results required.

Below are 7 tips  to ensure that your website redesign is a real success:

1. Get feedback from some of your best clients on how simple your website is to navigate and use. How would they go about making changes.  You will often get great feedback on how your site can be made more easy to use.

2. Start developing your search engine optimisation (SEO) approach, as early as possible.  Don’t fall into the trap of creating a pretty site and then your SEO consultant says that you have to begin again from scratch.  Choose which keywords you want to rank for and build the site around them.

3. Visitors can decide about your site in as little as 5 seconds.  A business website needs a professional image so use a professional graphic design agency to get the required feel.  This is not an area to cut corners.

4. Your business can really take things to the next level by using social media.  Have you considered getting a Twitter account or YouTube channel?  If not, would your business profit from having them? Make the accounts easily accessible from your website.

5. Testimonials are one of the most powerful ways of persuading wary potential customers that you are a worthy company to do business with.  There is no such thing as displaying too many testimonials.

6. You don’t have to be a technical expert to use multimedia.  Using easy to read text is important for your site.  But you also need to have other media as well.  Different people like to consume information by assorted media. There are now no limits to putting quality video, photos or audio on the web.  Don’t ignore this opportunity.

7. Think about putting a blog on your site, to communicate breaking news.  In addition to being  an easy way to update the site, it is also a way to attract the seach engines.

Bird and Co Creative carry out web design in Birmingham, and can help you redesign your site.  They help local companies get results by providing a free website consultation.